Turn the platform you already run into a new source of revenue. Essence brings sponsor-funded, guideline-based campaigns that get patients the care they’re due. You deliver them to your customers, who pay nothing, and you earn on every campaign.
Value to you
We design each campaign from clinical guidelines to bring patients in for the care they actually need. Essence brings the sponsors, the compliance, and the measurement. You deliver it on your platform, at no cost to your customers.
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Proven at scale
Essence programs are already in market across the country, reaching patients wherever your customers operate. Every result is measured in your customer’s own data, against a matched control group.
The opportunity
Manufacturers fund programs to get patients the care they’re due but can’t reach patients directly. Your customers need those gaps closed but don’t have the staff. You already reach the patients both sides are trying to help.
The manufacturer
Funds the program. Can’t reach patients.
Your customer
Needs gaps closed. No staff to do it.
The connection
The patient
Gets the care they’re due
Two sides are trying to reach the same patient. Essence and your platform are the connection between them.
Value to your customers
The same program delivers whether your customer runs fee-for-service or value-based care. Every result is measured in their own claims and clinical data.
Fee-for-Service
Lapsed patients come back for the visits, screenings, and referrals they were due.
Patients who would have booked elsewhere stay with their own providers.
Documented quality strengthens their commercial rate negotiations.
Value-Based Care
Closing Star and HEDIS gaps lifts the measures behind their quality bonuses.
Returning patients get documented again, so payment reflects true clinical risk.
Earlier care keeps chronic patients out of the hospital.
What patients receive
Each message maps to a clinical guideline and the gap your customer approved. Plain language, from a source patients already trust.
Guideline-based
Maps to clinical guidelines and the care gap your customer approved.
Educational
Plain-language awareness with a credible learn-more resource.
Unbranded
No product names. Attribution names the sponsoring company only.
From a trusted source
Sent on behalf of the health system, with a scheduling link and opt-out.
Trust and compliance
Every campaign is authorized before it runs. Patient data never leaves your platform, and Essence never sees it.
The campaign comes from Essence. Sponsors get only de-identified aggregates. Essence never holds or views patient-level data.
Authorized first
No campaign runs until the health system or plan has authorized it.
Branded vs. unbranded
Branded messages reach only patients with an existing prescription. All other outreach is unbranded. This is a legal requirement we enforce.
Patient preferences honored
Consent, opt-outs, and channel preferences are followed on every send.
Controlled cadence
Frequency caps and blackout windows prevent over-messaging.
In practice
Each number compares patients we activated to a similar group we didn’t contact, in the customer’s own data. Partner and sponsor names withheld.
Vaccine · pneumococcal
higher vaccination rate vs. the comparison group
876,140 reached · large health-system network
Vaccine · completed care
more patients completed recommended care vs. the comparison group
122,727 engaged · one health system
Chronic care · kidney disease
higher lab-screening rate vs. the comparison group
4.1× treatment rate · 95% saw their provider
Results from live 2026 programs and the Essence use-case library. Partner and sponsor names withheld. Data on file.
Partner enablement
You don’t build any of it. Essence supplies the materials from first conversation to signed authorization.
Customer FAQ
Plain answers on privacy, branding, patient experience, and measurement.
Presentation deck
A co-branded deck your team presents, tuned to the customer’s quality goals.
Preapproval framework
Standing rules by campaign type, so customers approve once and launch faster.
Approved content
Message examples from live campaigns, in the customer’s own brand voice.
Campaign reporting
Delivery, engagement, and gap-closure results, ready for their boards.
Deal support
Essence joins your customer calls whenever it helps close the authorization.
We design sponsor-funded, guideline-based campaigns, bring the sponsors and the compliance, and coordinate the work. You send the outreach on your platform and measure results in your customer’s data. Essence never sees the patient data.
No. It stays on your platform. You build the cohort and authorize every send. Sponsors get only de-identified aggregates.
The health system’s. Never a brand message, unless a patient already holds that prescription.
Nothing. The sponsor pays for every campaign. Your customer only authorizes it and approves the content.
Three things: size the market, get your customer’s approval, and send the outreach. Essence handles the rest.
In your customer’s own claims and clinical data, against a similar group we didn’t contact. Not attribution models, not engagement metrics.
No. Every program runs in production, at full scale from the first send.
We’ll show you where funded campaigns fit across your customers and pick the first to run. No data changes hands to start.
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